Princes Eden Valley production site at Low Plains near Armathwaite bottle 250 million litres of natural mineral water every year.
Increased demand for bottled water has seen job numbers at the Armathwaite site soar by 20% in five years. The business now employs almost 150 people, 12 of them recruited in 2014. The Eden Valley Mineral Water Company started production at the plant in 1991 before an acquisition by Princes Group in 2004. Princes’ Aqua Pura label is one of the largest British natural mineral water brands which for several years has been an active sponsor of Cancer Research UKs Race For Life events. The water market in the UK is worth £801m, selling 1.6bn litres annually. Growth in the market is amongst the strongest in the soft drinks category and is significantly out-performing all other types of soft drinks growth. In order to keep up with the demand within the water market, Princes has implemented a programme of continued investment. In recent years the site has installed a natural reed bed to minimise waste water and built a new on site warehouse cutting down on road miles. The recent increase in staff follows a recent packaging reduction initiative which led to 200 fewer tonnes of plastic used in its range of water bottles. Princes are committed to providing long-term sustainable jobs at all of their production sites.
Eden’s strong agricultural heritage means we have a waiting list of potential suppliers and the infrastructure links make us very accessible for distribution to our supermarket clients. It’s a gem of a place to live and work David Brass, Owner of The Lakes Free Range Egg Company