THE boss of a successful Cumbrian brewery is heading to Japan on a trade mission to sell the county’s beer abroad.
Jason Hill, managing director of Eden Brewery, near Penrith, is in Japan as part of the trip organised by UK Trade and Investment.
During the week long trip, Mr Hill will meet with local distributors and potential customers in Tokyo and Osaka.
Mr Hill, will fly to Japan on Friday, Feb 26, he said: “In common with lots of people across the world, the Japanese have developed a taste for high quality, seriously tasty beer, which stands out from the mass produced, bland beer on offer from the big breweries.
“We have built a good name for ourselves locally and nationally, but we want to expand and find new markets across the world. We back the quality of our beer to measure up against any other brewery in the world and I am hoping to return having made some really valuable contacts.”
Japan has been identified as one of the key global markets for craft beer and Mr Hill is planning to market Eden’s Halfpint range of hoppy ales during the trip, as well as its experimental Psycho range, which uses a wide range of exciting ingredients.
Mr Hill said: “Although we are concentrating on Japan as a potential export market at the moment, Scandinavia and France are other markets we would like to consider in the future.
“The brewery has grown massively since we began back in 2011 and it would be great to continue this success by getting our brands known across the world.”
To find out more about Eden Brewery go to www.edenbrewery.com