Eden, Cumbria, The Lake District – A natural choice for business

Quality is key message at Eden Tourism Summit

Eden Tourism Summit at Appleby Manor

14 October 2015

Quality was the key theme of the Eden Tourism Summit which took place at the prestigious Appleby Manor Country House Hotel. Around 100 delegates had the unique opportunity to hear from a range of national and regional speakers about what makes a tourism business stand out from the crowd is this competitive economic climate.

Speakers at the event included:

  • Councillor David Hymers MBE, Eden District Council’s Economic Development Portfolio Holder
  • Jessica Goodfellow and Sally Hemsley, Joint Eden Tourism Manager
  • Patricia Yates, Strategy and Communications Director at VisitBritain
  • Richard Nicholls, Head of Research and Forecasting at VisitBritain
  • Helen Tate, Research Manager at Cumbria Tourism
  • Vicky Howell, Quality Assurance Schemes Executive, VisitEngland
  • Anna Saczek, Marketing Coordinator, Lowther Castle and Gardens
  • Visit England Visitor Attraction Quality Assurance Scheme assessor Ros Walker
  • Appleby Manor Country House Hotel’s director Mike Dubobbin
  • PS Business Solution’s Justin Grammer

Councillor David Hymers MBE, Eden District Council’s Economy Portfolio Holder who was a speaker at the Summit said: “Eden’s tourism industry is vital to the area’s economy and events like these allow the Council to actively engage with business representatives. As an industry tourism brought in £267.7m into Eden’s economy last year and quality is paramount to any business wishing to succeed in this dynamic, forward looking industry. 

“Staging an event of this size and attracting such a high calibre of national and regional speakers again shows the excellent support our Tourism Team provides for local businesses.”

Following feedback from delegates attending previous summits, this year’s event saw the introduction of workshops that enabled people to actively engage with industry professionals and learn about how they could enhance their business’ quality, develop sustainable business practice and embrace the latest developments in IT and social media.

Facilitating the workshops were:

  • Visit England Visitor Attraction Quality Assurance Scheme assessor Ros Walker
  • Appleby Manor Country House Hotel’s director Mike Dubobbin
  • PS Business Solution’s Justin Grammer

Eden District Council’s Joint Tourism Manager, Jessica Goodfellow, said: “The Summit is now in its 4th year and we are delighted with how the region’s tourism industry has responded to the event. In today’s world quality is everything to ensuring visitors enjoy and return to your business. Eden’s tourism operators are some of the best in the business when it comes to going the extra mile with visitors and we hope this event has reinforced in their minds why this vital to the future of tourism.” 

Jim Walker, Chair of the Eden Tourism Network, said: “The Summit is industry driven and over the past three years has grown its reputation as the region’s most important event for tourism businesses to debate key issues affecting their industry and to network with operators from across the region.”

The Eden Tourism Network, co-ordinated by Eden District Council’s Tourism Team brings together a variety of Eden tourism businesses and organisations who meet on a quarterly basis at venues throughout Eden.

The Network is made up of 100 representatives from tourism businesses in Eden and provides an opportunity to share information and discuss the latest tourism developments and issues at both a local and national level. Meetings include visiting speakers on topical issues and practical business presentations, enabling members to be informed and take away practical ideas for their own business.

Members of the Network inform and advise the work of the Eden Tourism team at Eden District Council. One of the Network’s key roles is acting as a collective voice for the Eden Tourism industry.

New members to the network are always welcome. It provides a great opportunity to meet other operators who are involved in different sectors of tourism including accommodation, attraction and food sectors. The meetings are chaired by the commercial sector and are open to any tourism operators in the Eden District.

The network’s next meeting is on Wednesday 27 January 2016 at Lowther Castle and Gardens.  For more information about the Network contact Eden District Council’s Tourism Team email: tourism@eden.gov.uk or call 01768 817817.