Eden, Cumbria, The Lake District – A natural choice for business

Quality to feature at flagship Eden Tourism Summit

Eden Tourism Summit Launch

30 September 2015

Delivering a Quality Visitor Experience is the theme of this year’s Eden Tourism Summit which is being held at the Appleby Manor Country House Hotel in the heart of the Eden Valley on 14 October 2015.

Joining the Summit launch at Appleby Manor, which has a host of awards including an AA 4* grading and a Green Tourism Gold Award were Mike and Angela Dunbobbin - Hotel Directors, Grahame Devine – Hotel Sales and Marketing Manager, Christine Logan – Hotel Spa Manager, Anna Saczek, Marketing Co-ordinator at Lowther Castle and Gardens together Eden District Council’s Tourism team who are co-ordinating the event on behalf of the Eden Tourism Network.

Jim Walker (Lake District Estates) Chair of the Eden Tourism Network, said: “The Eden Tourism Summit is a must for local accommodation providers and attractions. We have a great array of speakers lined up and there are plenty of opportunities to network, whilst enjoying the hospitality of the excellent Appleby Manor Country House Hotel.

“This year’s event focuses on quality in all sectors of the tourism market place, including environmentally friendly practice, and how businesses can proactively promote these positive messages through social media. The Summit will provide an exciting mix of presentations and practical workshops which will enable delegates to take away valuable tips to help develop their own businesses.”

Visit Britain’s Director of Strategy and Communications, Patricia Yates will open this year’s Summit by providing an insight into future tourism trends and the impacts and opportunities facing Eden as a top class holiday destination. Richard Nicholls, Head of Research and Forecasting at Visit Britain will give a national and international perspective of visitor trends including the importance of inbound markets.

Patricia Yates, Strategy and Communications Director at VisitBritain said: “VisitBritain is proud to support the excellent work of Eden Tourism and the 2015 Eden Tourism Summit will be a great opportunity to showcase this beautiful region. VisitBritain is working hard to encourage international visitors to explore all the nations and regions of Britain, and the launch of the Countryside is GREAT campaign in January was a key part of this.

“We have seen the trend towards regional visits increasing and 2015 started very well with visits to the north-west up 11% in the first quarter compared to last year, and we anticipate this will continue. The strongest market regionally is the US with visitors spending a record £127 million in 2014.  During the summit I will be supporting delegates to consider how to further drive international visitors to Eden, building on current achievements in the sector. I am very much looking forward to seeing more of the truly stunning scenery Eden has to offer, and enjoying the hospitality I know the region is renowned for.”

Helen Tate, Research Manager at Cumbria Tourism will provide an important insight into how Eden and Cumbria are benefitting from our multi-million pound visitor economy and future trends and growth patterns

Eden District Council’s Economic Development Portfolio Holder, David Hymers MBE will be attending the Summit, he said: “In 2014 visitor spend in Eden rose by 9.9% to £267.7 m, visitor numbers grew by 5% and employment increased 3.6% to 4,039 full time equivalent jobs.

“We are aware that if we are to continue to grow the visitor economy in Eden we need to offer a top quality experience to our visitors. This Summit aims to offer practical advice to our businesses to help achieve this goal.”

Also speaking at the Summit are:

  • Vicky Howell from Visit England’s VAQAS (Visitor Attraction Quality Assurance Scheme) – with advice and tips as to how attractions can work to meet high visitor expectations.
  • Ros Walker VAQAS regional assessor – explains the benefits of the Visitor Attraction Quality Assurance Scheme through an interactive workshop.
  • Anna Saczek, Marketing Coordinator at Lowther Castle and Gardens - talks about how to use and make VAQAS successful at a practical level.

Running a successful enterprise is the aspiration of all tourism businesses. Vital to achieving this is smart marketing. Delegates will have the chance to pick up useful tips about how to make social media work for them in a workshop run by our local expert Justin Grammer from PS Business Matters.

Information about the Summit has already been sent to businesses in the region. Tickets for the Eden Tourism Summit are £15 (plus VAT) per delegate. For more and information and to book your place contact The Eden Tourism Team telephone: 01768 212165/212265 or email: tourism@eden.gov.uk

For more information about things to do and places to see in Eden District go to www.visiteden.co.uk or find Visit Eden on Facebook or follow us on Twitter.