Eden, Cumbria, The Lake District – A natural choice for business

Toolkit to help Eden businesses get ready for Tour of Britain

15 July 2015

A new Toolkit aims to encourage businesses to maximize the opportunities the Aviva Tour of Britain coming to Eden District on 10 September 2015.

Businesses in Eden District are being encouraged to take advantage of Stage 5 of the Aviva Tour of Britain (ToB) coming to the area on Thursday 10 September 2015 with the help of an online Business Toolkit available via www.investineden.co.uk

The Toolkit has been produced by the Economic Development and Tourism teams at Eden District Council and contains practical advice about how different business sectors from accommodation providers to shops can benefit from the ToB.

Eden District Council’s Economic Development Portfolio Holder, Councillor David Hymers MBE, said: “The ToB coming to Eden is a fantastic opportunity for businesses to showcase their services and products. The ToB gives a shop window to a worldwide audience via TV and will bring many spectators to the area for the Cumbria stages.

“We have seen in Carlisle and Kendal the economic benefits the race brought in 2013 and I encourage local businesses to maximise this opportunity. The Business Toolkit we have developed contains loads of practical advice; including how your company can become cycle-friendly, promote special offers and encourage your staff to get involved. So visit the Invest in Eden website to find out more and to see our other business support services.”

The ToB Business Toolkit has information about:

  • How businesses can benefit
  • Practical information
  • Sponsorship and branding
  • Promoting Eden
  • Becoming cycle-friendly
  • Using special offers to add value
  • Joining in the story online via social media

To download a copy of the Eden ToB Business Toolkit visit: http://investineden.co.uk/supporting-your-business/tour-of-britain/ To see the route map and indicative timings for Stage 5 of the Aviva Tour of Britain visit: www.eden.gov.uk/tourofbritain