Eden, Cumbria, The Lake District – A natural choice for business

Visitor Economy

  • Eden attracts4.5mil visitors each year
Visitor Economy
Visitor Economy
Visitor Economy
Visitor Economy
Visitor Economy

Visitor Economy case studies

Success stories throughout Eden, Cumbria

The Visitor Economy is a vital part of the economy of Eden. During 2014, Eden attracted 4.48 million visitors worth £276.7 million.

Eden is renowned for its natural beauty and environment. It contains areas of the Lake District National Park and the North Pennines Area of Outstanding Natural Beauty. The River Eden which flows through the Eden Valley is of international importance for its wildlife and habitat. The quality of the landscape; the variety of outdoor activities and the local food and drink offer are key drivers behind the decision of visitors to explore Eden.

There remains capacity to selectively grow the visitor economy in a sustainable manner, in particular the international visitor base using  the 'attack brand' of the Lake District.

For the independent sector Augill Castle at Kirkby Stephen breaks the mould of the traditional and offers the chance to stay in a real Castle. Llamas Pyjamas similarly offer an 'experience with a difference'. For the national brands, Premier Inn have recently announced their intention to build a 60 bed facility close to Penrith town centre.

The Eden Tourism Network is made up of 100 representatives from tourism businesses in Eden who meet on a quarterly basis to share information and discuss the latest tourism developments and issues at both a local and national level. Members of the Network inform and advise the work of the Eden Tourism team at Eden District Council and stage an annual Eden Tourism Summit with national, regional and local speakers.

Businesses searching for investment opportunities in this wide and varied sector are encouraged to contact us. The District Council are keen to work with a private developer willing to invest in a new 4*/5* hotel.

Useful resource

Eden is a great place to live and to work. There can be few places better for life-work integration Sarah Dunning, Chief Executive of Westmorland Ltd.
Sarah Dunning

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